Somewhither
project overview
Somewhither is a premium canned water brand built around the idea of movement, curiosity, and destination. Rather than relying on traditional luxury cues, the identity embraces a stripped-back editorial aesthetic with monochrome packaging, structured typography, and industrial-inspired layouts. The result is a water brand that feels contemporary, collectible, and instantly recognizable both on shelves and in social media imagery.
project type
Packaging Design & Brand Identity
year
2024
my role
Creative Director, Brand Designer & Packaging Designer
client
Concept Project
